The Rebrand.
As we embark on our rebranding journey, we wanted to take a moment to reflect on our journey so far and share our vision for the future. Our brand has always been rooted in the idea of combining fashion and comfort, allowing our customers to seamlessly transition from the gym to everyday life. And while that will always be a core value for us, we have realised that there is so much more to our brand than just athleisure.
Through this rebrand, we are expanding our focus to encompass all aspects of a healthy and active lifestyle. We want to inspire and empower our customers to not only look good, but also feel their best both physically and mentally. We believe that being active and taking care of oneself should not be a chore, but rather a joyful and fulfilling part of everyday life.
With this new direction, we are excited to introduce a wider range of products that cater to different activities and lifestyles. From high-performance workout gear to comfortable loungewear, we want to provide options for all aspects of our customers’ lives. Additionally, we will be partnering with fitness experts and influencers to provide valuable tips and resources for leading a healthy and active lifestyle.
We are thrilled to embark on this new chapter and cannot wait to continue growing and evolving with our customers. Thank you for joining us on this journey and we look forward to sharing our new brand with you. Get ready to elevate your active lifestyle with us!